As a hiring manager with experience on the corporate and agency side, I’ve done my share of interviewing – on both sides of the desk. Interviewing for specific hard skills is the easy part. Figuring out if someone has the right soft skills to fit into the culture of an existing team is difficult. I’ve...

With the constant change in marketing tools and techniques, it is easy to get overwhelmed. If you stick with these tips, you’ll have a more thoughtful and successful marketing message. All types of companies, marketing all types of products, experience the same challenges when it comes to defining the right marketing efforts to accomplish their...