We know not everyone is used to working remotely for long stretches like this, so we put together these tips for my office based on our previous years of working from home and thought we would share. 1. Do NOT work from bed. Or the couch if you can avoid it. Set up an area...

Nothing creates fear in business owners faster than asking them for a marketing plan. Most are eye-balls deep in operating their business and can’t fathom having the time to take a step back and PLAN. The truth is that taking time to plan your marketing efforts in advance will save you time and money in...

As we wind down 2018, there is still time to create an action plan to improve your business and your marketing ROI. Most of the clients we encounter are overwhelmed with the exercise of creating a full year or multi-year plan. It is important to have a roadmap for your business with long term goals,...

A cautionary tale of business owners “doing social media” on their own because it seems simple We have a healthy respect for all entrepreneurs whether you are going for it full time or working at a side hustle. Rule #1 of entrepreneurship is to focus your energy on your core business and hire outside expertise...

Your online ‘curb appeal’ is a broad term encompassing your entire brand presence. Regardless of the type of business you are in, how your brand is represented online will significantly impact how customers and prospects perceive you. Why should you care about consumer perception? It is the #1 influencer of buying decisions. Being in the...

#analytical   If you are an entrepreneur or corporate executive, it seems everyone you meet has a perfect solution for you. Solutions for problems that you didn’t even know you have. It can be overwhelming and a waste of precious time trying to wade through all information and ideas to identify what is worth investing...

  Starting a marketing plan without having a marketing strategy is like getting in a car to drive to an unknown destination without a map. Clearly defining where you are trying to go is a necessary step to ensure your marketing tactics and metrics can support your strategy. Documenting your marketing strategy can be a...

Your customers are overloaded on information coming at them from every direction. Presenting a clear and simple message when it is useful to them, is how you demonstrate to customers that you respect their time. To successfully communicate your brand message, you have to resist trying to say it all at once or worse, forcing...

Twenty-first century PR is all about driving website traffic and social media engagement; making it an ideal complement to your online efforts. Most clients don’t come to us seeking PR, however our best successes happen when we are able to align Search Engine Optimization efforts with PR. It’s logical when you consider: Both are driven...